Deconstructing Coors commercials...

Well, there's a new Coors beer commercial on the scene. Now, though other people I know were up in arms about some of their previous ads (esp. the element of "the twins") I was pretty much ok with, and even mildly amused by, these predecessors. When they interview the guys who are boasting about assorted masculine rites of passage like eating condiments as meals and sleeping with various relatives of Carmen Electra -- ok, I thought that was cute. Even clever. And this new one starts out innocuously enough: one guy talks about wiping his hands dry on a friend's dog, etc. Ok. Whatever. Then, at the end of the commercial, this guy says, "I've dated a woman for her brains," and then they interview three more guys and it's like, "Yeah, her big... huge... BRAINS." Wink wink. Nudge nudge. And, I'm sorry, but that ticks me the fuck off. Like the average guy couldn't possibly be attracted to a woman for her intelligence? Now, one of my (male) friends has argued that the commercial is not actually anti-brains, but merely pro-boobs. I beg to differ. The implicit message it's sending is: "I dated a woman for her intelligence -- haha, of course not, because that's ridiculous. It must've been her tits." It pisses me off that we live in a society where women are taught that they must behave like complete airheads if they want to "snag a man."

Am I wrong? Am I overreacting?

QUOTE OF THE DAY:
"You know, if they could make a decent beer, they wouldn't have to appeal to pro-boobs mentality." -Shaina